Juicy Berry Studio is an artist collective based in Taipei, Taiwan. His main interests focus on collaborating with creators from different artistic fields according to their own origins and era, taking as reference the ethnic groups of society as the center of discussion. They use various media and art forms to interact with the public and generate critical thinking on a variety of current issues in society. The works and artistic projects of this collective extend beyond the field of video art, reaching theater, performance, cinema, music, among others. Described as “spicy”, they are interested in producing passionate and energetic pieces that stimulate the senses of the public that interacts with them. Through “cooperation” as a fundamental principle, they continue to collaborate with artists of the “Strawberry Generation” maintaining creative synergy. Their hope is to continue discussing and challenging contemporary thoughts and aesthetics to engage with future generations. “Strawberry Generation” is a new term used in Taiwan, often referring to generations of Taiwanese born in the 1990s (or 1981 onwards). They are believed to be “easily injured like strawberries,” meaning that they are perceived as unable to withstand pressure or withstand heavy workloads and strenuous efforts like previous generations, a term often used to refer to these young people.