Juan Cru, better known as Kruman, is a Madrid-based filmmaker and editor. Influenced by American culture of the late 90s and early 2000s, Kruman began making skate videos at an early age and became a national reference before expanding his creativity to other formats. With a distinct and marked style that blends reality with the surreal, characterized by visual play, perspective-defying transitions, and a penchant for the strange, he demonstrates a profound knowledge of textures and analog formats. He pays meticulous attention to every detail to achieve visually unique results.»